The Functions for Which Telemarketing Is Used Differs from One

question 35

Multiple Choice

The functions for which telemarketing is used differs from one business to the next. Some common uses of telemarketing include:

• A) customer service.
• B) lead generation.
• C) data gathering.
• D) lead qualification.
• E) all of the above.

---

Definitions:

Cognitive Appraisal Theory

A theory in psychology that describes the process in which an individual evaluates and interprets a situation, influencing their emotional reaction.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, representing a hierarchy of human needs, from basic physiological needs to self-actualization.

Drive-Reduction Theory

A theory suggesting that the motivation of behavior arises from biological needs that drive an individual to act in ways that reduce these drives.

Cognitive Developmental Theory

A theory in psychology that explains how children acquire the ability to think, learn, and reason as they grow.