The Sales Force Composite Method Is Especially Popular with Consumer

question 21

True/False

The sales force composite method is especially popular with consumer goods firms because optimistic and conservative forecasts balance out due to the large number of customers.

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Definitions:

Elastic Demand

A situation where the quantity demanded of a product changes significantly in response to a change in price.

Substitutes

Products or services that can be used in place of each other; an increase in the price of one leads to an increase in demand for the other.

Available

Referring to resources or goods that are obtainable and can be utilized.

Perfectly Price Elastic

This refers to a situation where the demand for a product or service changes infinitely with a very small change in price.