The Forecasting Technique Known for Its Ability to Emphasize Recent

question 82

Multiple Choice

The forecasting technique known for its ability to emphasize recent data and systematically discount old information is known as:

• A) trend projection.
• B) moving average.
• C) exponential smoothing.
• D) naïve approach.
• E) linear regression analysis.

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Definitions:

Peripheral Route

A mode of persuasion in the Elaboration Likelihood Model where individuals are influenced by incidental cues, such as the attractiveness of the speaker, rather than the strength of the arguments.

Vested Interest

A personal stake or involvement in an undertaking or situation, especially one with an expectation of financial or other gain.

Direct Personal Experience

Firsthand encounters or involvement in situations, events, or activities, without intermediaries.

Attitudinal Object

Any subject or entity toward which an individual holds a specific attitude.