Customer Engagement Refers To

question 15

Multiple Choice

Customer engagement refers to:

• A) organizations designing products and processes with the goal of maximising revenue from individual customers.
• B) organizations building relationships with customers so they will continue to use their goods and services and actively advocate for and recommend them.
• C) organizations customizing product and service features to meet the needs of individual customers rather than mass-producing products.
• D) customers proactively approaching organizations in order to suggest product ideas and features for development.

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Definitions:

Cross-cultural Generality

The extent to which psychological findings apply across different cultural contexts.

Developing Nations

Countries with a lower level of industrialization, lower living standards, and lower Human Development Index (HDI) than developed countries.

Raymond Cattell

A psychologist known for his theory of personality that differentiates between fluid and crystallized intelligence.

Factor Analysis

A statistical method for studying the interrelations among various tests. The goal is to discover whether the tests are all influenced by the same factors, or by distinct factors.