Sales of Janitorial Services, Mainframe Computers, and Office Supplies to Other

question 1

Multiple Choice

Sales of janitorial services, mainframe computers, and office supplies to other manufacturers are examples of

• A) industrial marketing.
• B) service marketing.
• C) relationship marketing.
• D) consumer marketing.
• E) idea marketing.

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Definitions:

Chip Dip

A variety of sauces or seasonings into which chips are dipped to enhance their flavor.

Substitute Goods

Products or services that can serve as replacements for each other; when the price of one increases, the demand for the alternative typically increases.

Birth Rate

The number of live births per thousand people in a population over a given period of time.

Demand Curve

A graph showing the relationship between the price of a good and the amount of it that consumers are willing to purchase at different prices.