What Are the Psychographic Variables Used in Market Segmentation

question 26

Short Answer

What are the psychographic variables used in market segmentation?

---

Definitions:

Automated Vending

The use of self-service machines that dispense products to consumers, operating without the need for human vendors.

Warehouse Club

A membership-based retail store offering a wide variety of merchandise, often in bulk and at discounted prices.

Ultra-Low Prices

Pricing strategy that involves setting the price of products or services at a very low level to attract customers.

Online Retailing

The selling of goods and services through the internet, allowing customers to shop from anywhere at any time.