What Results Are Expected from a Successful Product Differentiation Program

question 288

Multiple Choice

What results are expected from a successful product differentiation program?

• A) The manner in which the product functions must be changed.
• B) Differentiation requires that prices be mid-level in order to generate a high volume of sales.
• C) Customer response to the product will change.
• D) Differentiation requires that prices be high in order to generate a high volume of sales.
• E) Promotional plans will not change.

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Definitions:

Competition

The activity or condition of striving to gain superiority over others in the same field or market.

Collaboration

Working together with one or more individuals or groups to achieve a common goal or complete a task.

Distributive Negotiation

A negotiation strategy that views the resources being negotiated as fixed and limited, leading to a win-lose scenario between the parties.

Zero-Sum

A situation in competitive contexts where one party's gain is exactly balanced by another party's loss.