The Communications Vehicle That Is Inexpensive, That Effectively Segments the Customers

question 126

Multiple Choice

The communications vehicle that is inexpensive, that effectively segments the customers, but is not very long lasting is

• A) radio.
• B) direct mail.
• C) newspaper.
• D) television.
• E) magazines.

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Definitions:

Internet Companies

Firms that primarily operate on the internet, offering various digital services or goods.

Unethical Competitive Behavior

Practices adopted by some businesses to gain unfair advantage over competitors that are considered morally wrong and possibly illegal.

Business Culture

The set of values, beliefs, and behaviors that shape the social environment within a business organization.

Fund-Raising

The act of collecting monetary donations or resources for a cause, project, or organization.