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Cultural Imperialism Thesis
The theory that suggests dominant cultures exert influence and impose their values, beliefs, and practices on other cultures through media and cultural products.
Western Media Products
Content produced by media companies based in Western countries, characterized by certain cultural viewpoints and values, often contrasted with media from other regions.
Commercialization
Commercialization entails the process of bringing new products or services to the market, focusing on their sale, distribution, and marketing.
Media Globalization
The worldwide integration and expansion of media technologies and networks, enabling the global dissemination and exchange of information and cultural products.
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