According to the Customer Relationship Management (CRM)orientation

question 16

Multiple Choice

According to the Customer Relationship Management (CRM) orientation:

• A) each customer represents just a single sale rather than a potential stream of resources.
• B) customers who switch providers each time they make a purchase tend to be more profitable than loyal customers due to their wide range of purchases.
• C) the most profitable customers are those who search for information about a product online and then buy it in a brick-and-mortar store.
• D) customers form relationships with companies as opposed to companies conducting individual transactions with customers.
• E) a strong, or high-quality, relationship is typified by a consumer who buys different brands of a product each time a need for that product arises.

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Definitions:

Inflationary Recessions

Periods characterized by rising prices (inflation) occurring simultaneously with a decline in economic activity and employment (recession).

Monetary

Pertaining to currency or money, including policies, management, and the overall financial system that regulates money supply and interest rates in an economy.

Fiscal Policies

Government policies related to taxation and spending with the aim of influencing economic conditions.

Fiscal Policy Stimulus

Government measures, typically involving increased public spending and tax cuts, aimed at boosting economic activity.