As the Manager of a Leading Banking Institution,Bijou Tracks Detailed

question 52

Multiple Choice

As the manager of a leading banking institution,Bijou tracks detailed information about the bank's clients.This way more client-oriented decisions can be made,leading to longer-lasting affiliations with clients.Bijou is involved in _____.

• A) customer relationship management
• B) marketing management
• C) consumer value management
• D) quality management
• E) internal marketing management

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Definitions:

Objectives

Objectives are specific, measurable goals that individuals or organizations aim to achieve within a set timeframe.