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Prime's Is a Company That Manufactures and Markets Suits for Professional

question 4

Multiple Choice

Prime's is a company that manufactures and markets suits for professional kayakers.These consumers are predominantly males in the age group of 25-45 years.This market segment that Prime's serves with a specific marketing mix is called its _____.


Definitions:

Conflict Theory

A perspective in sociology that views society as composed of groups that are competing for scarce resources.

Census Family

A unit defined for statistical purposes in a census, often including individuals related by blood, marriage, common-law, or adoption living in the same dwelling.

Economic Family

A group of individuals related by blood, marriage, or adoption who live together and are financially interdependent.

Family of Procreation

The family established through marriage and childbirth, as opposed to the family one is born into.

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