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Community Trust Bank is analyzing its customer data to determine if groups other than the business customers can be identified.The bank is looking at the frequency of branch visits,use of ATMs,online banking activity,loan activity,and account balances for each customer.The bank has identified three groups of customers based on these factors and is considering offering different products to better meet the needs of each group.Which of the following marketing concepts is represented by this exercise?
Otitis Media
An inflammation of the middle ear, typically associated with fluid buildup and often causing earache and temporary hearing loss.
Bronchitis
An inflammation of the lining of the bronchial tubes, which carry air to and from the lungs, often resulting in coughing and difficulty breathing.
Aortic Bodies
Small clusters of chemoreceptive cells located near the arch of the aorta that detect changes in the blood's oxygen, carbon dioxide, and pH levels.
Carotid Bodies
Small, complex structures located at the bifurcation of carotid arteries, playing a crucial role in monitoring the oxygen levels in blood.
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