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FAST FOOD SCENARIO
Daniel, an entrepreneur, is planning to open a fast-food restaurant. He wants to cash in on the huge population of busy professionals who usually don't have the time for a sit-down meal. They prefer instead to grab a bite on the go. Daniel has done his fair share of research, and he found that though fast-food restaurants cater to the need for a quick bite, consumers feel guilty of indulging in what they thought was "unhealthy." Daniel conceptualized a place that will offer a quick bite as a healthy alternative, so consumers would not have to suffer from guilt. Daniel is looking at establishing a long-term relationship based on trust with his customers.
-Refer to Fast Food Scenario.Daniel wants to cash in on the huge population of busy professionals who usually don't have the time for a sit-down meal.They prefer instead to grab a bite on the go.They are Daniel's _____ for his new restaurant.
Credibility
The quality of being trusted and believed in, often considered essential for individuals, businesses, and institutions in maintaining public confidence.
Business Planning
The process of creating a detailed plan on how a business will achieve its goals and objectives. It includes strategy development, resource allocation, and financial forecasting.
Strategic Planning
A process for defining a company's direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.
Operational Planning
The process of planning short-term actions and strategies to achieve goals and objectives set by strategic planning.
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