DiscountHaven Inc

question 10

Multiple Choice

DiscountHaven Inc. is a large chain of hypermarkets. It has cost benefits due to its extensive operation. The company's marketing and sales, logistics, administrative, and other such related costs get divided between a large number of product units stocked in its stores. This makes it difficult for smaller retail stores and supermarkets to compete against DiscountHaven's low prices. Thus, DiscountHaven has a competitive advantage due to its

• A) superior customer service.
• B) time compression economies.
• C) economies of scale.
• D) learning-curve effects.

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Definitions:

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