Which of the Following Opinions Is a Critic of the Sales-Orientation

question 36

Multiple Choice

Which of the following opinions is a critic of the sales-orientation philosophy most likely to hold?

• A)Reducing prices is the most effective technique that helps increase product sales.
• B)Customers do not buy products unless the products are adequately promoted.
• C)Business firms should give maximum emphasis to advertising strategies.
• D)Business firms need to have a good understanding of the needs of the marketplace.

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