Examlex
_____ risks occur when consumers feel that making the wrong decision might cause some concern or anxiety.
Conditioned Stimulus
In classical conditioning, a previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.
Unconditioned Stimulus
A stimulus that naturally and automatically triggers a response without prior conditioning.
Classical Conditioning
A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.
Operant Conditioning
A method of learning that occurs through rewards and punishments for behavior, encouraging the occurrence of desired behaviors.
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