​Brasco Motor Company Produces a Wide Range of Vehicles Such

question 50

Multiple Choice

​Brasco Motor Company produces a wide range of vehicles such as passenger cars,commercial trucks,specialty vehicles,performance vehicles,and race cars.Each type of car has a separate and distinct customer base.Given this information,Brasco Motor Company has divided its customer base by using the strategy of _____.

• A)perceptual mapping
• B)​positioning
• C)​cannibalization
• D)market segmentation

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