Why Are Marketing Costs High in the Introductory Stage of the Product

question 15

Multiple Choice

Why are marketing costs high in the introductory stage of the product life cycle?

• A)Cutthroat competition during the introductory stage can lead to price wars.
• B)Sales increase rapidly during the introductory stage,requiring greater investment for marketing.
• C)High dealer margins are often needed to obtain adequate distribution.
• D)Product and manufacturing costs need to be identified and corrected.