Which of the Following Is True of a Target Market

question 21

Multiple Choice

Which of the following is true of a target market characterized by widely scattered potential customers,highly informed buyers,and brand-loyal repeat purchasers?

• A)It requires a promotional mix with more social media and less sales promotion.
• B)It requires a promotional mix with more personal selling and less advertising.
• C)It requires a promotional mix with more advertising and less personal selling.
• D)It requires a promotional mix with more sales promotion and less social media.

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Definitions:

Normal Balances

The typical sides (debit or credit) where increases to accounts are recorded in double-entry bookkeeping.

Debit Balance

A debit balance is the remaining amount in a financial account that occurs when total debits exceed total credits.

Credit Balance

The amount of money that a company or individual has available in their account, indicating a situation where the total credits exceed the total debits.

Accounts

Financial records of an organization that represent transactions and their effects on its assets, liabilities, and equity.