To Determine the ________, Marketers Need to Know the Number

question 52

Multiple Choice

To determine the ________, marketers need to know the number of customers at the beginning of a given time period and the number of customers lost over that same time period.

• A) churn rate
• B) conversion rate
• C) cost-per-order
• D) click-through rate
• E) margin on sales

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Definitions:

Homo Floresiensis

A species of small hominin that lived on the island of Flores, Indonesia, until about 50,000 years ago, known for its relatively small stature and brain size.

Homo Habilis

An extinct species of early human that lived about 2.4 to 1.4 million years ago, known for using stone tools.

Human Evolution

The lengthy process of change by which people originated from apelike ancestors, characterized by developments such as bipedalism, larger brains, and other traits.

Denisovans

An extinct species or subspecies of archaic humans in the genus Homo, known primarily from their DNA extracted from fossil remains found in Siberia.