Through the Use of Marketing Metrics, the Marketing Team for the Charity

question 143

Multiple Choice

Through the use of marketing metrics, the marketing team for the charity American Harvest, a national food bank program, learned that there was a significant increase in positive mention of American Harvest in discussions on social networks. American Harvest marketers quickly decided to increase the number of ads the charity was running on these social networks. This is an example of the use of ________.

• A) predictive analytics
• B) conversion rate
• C) market share
• D) marketing control
• E) churn rate

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Definitions:

Numbered Units

Quantitative values assigned to items or units in order to denote quantity, order, or position.

Youngest

This term relates to the latest or most recently developed strata or earth materials in geological studies.

Ocean Basins

large depressions on the Earth’s surface that are filled with ocean water.

Continents

Large continuous areas of land on Earth, which are currently identified as seven in number, including Africa, Antarctica, Asia, Australia, Europe, North America, and South America.