A New-Task Buy ________

question 23

Multiple Choice

A new-task buy ________.

• A) requires less time and effort than a modified rebuy
• B) cannot be used if the buyer uses single sourcing
• C) is characterized by uncertainty and high risk
• D) is similar to routine decision making in the consumer market
• E) begins with a SWOT analysis

Recognize the structural and content similarities and differences among various PR materials.

Master the best practices for distributing PR content, including email distribution and multimedia inclusion.

Understand the purpose and primary benefits of specific PR documents like the fact sheet, pitch letter, and news release.

Identify the key elements included in backgrounders, speeches, and Op-Eds.

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Definitions:

Slow Down

A decrease in speed or rate, often advised as a cautionary measure to prevent accidents or errors.

Stimulant

A substance that raises levels of physiological or nervous activity in the body.

Convulsions

Involuntary, rapid movements of the body or limbs, which can be a symptom of various medical conditions, including epilepsy.

Heart Failure

A chronic condition in which the heart is unable to pump sufficiently to maintain blood flow to meet the body's needs.