The Cosmetics Giant L'Oreal Offers Several Product Lines at a Variety

question 80

Essay

The cosmetics giant L'Oreal offers several product lines at a variety of prices. It targets the luxury market with its brand Helena Rubinstein, while less expensive offerings such as Elseve are targeted to large department stores and discounters. Is this practice a differentiated targeting strategy or an undifferentiated targeting strategy? Explain your answer.

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Definitions:

Cognitive Abilities

Mental skills that encompass learning, thinking, reasoning, problem-solving, decision-making, and memory.

Qualitatively Different

Describes phenomena or results that are distinct not merely in magnitude but in their fundamental nature or category.

Theory of Mind

The capacity to recognize and understand thoughts, feelings, desires, and intentions in oneself and others, while also grasping that others may hold beliefs, desires, and intentions that diverge from one's personal ones.

Egocentrism

The inability to understand or assume any perspective other than one's own.