Which of the Following Best Describes the Market Segment Referred

question 7

Multiple Choice

Which of the following best describes the market segment referred to as the bottom of the pyramid (BOP) ?

• A) a national segment of lower income consumers
• B) a national segment of non-native language speakers
• C) a national segment of individuals with a high-school only education
• D) a global segment of consumers who earn less than $2 per day
• E) a global segment of children in lower income families

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Definitions:

Confidence Interval

A spectrum of numbers, extracted from sample observations, presumed to hold the value of a not yet identified population characteristic.

Sample Mean

The average value of a set of data points taken from a larger population, used as an estimate of the population mean.

Sample Standard Deviation

A measure of the amount of variation or dispersion of a set of values in a sample.

Mean Salary

The average income earned by employees in a specific group, calculated by dividing the total salary by the number of individuals.