The First Step in Developing a Positioning Strategy Is to ________

question 136

Multiple Choice

The first step in developing a positioning strategy is to ________.

• A) set the marketing communications budget
• B) identify segmentation variables
• C) analyze the competitors' positions in the marketplace
• D) describe a product with a competitive advantage
• E) create target markets

---

Definitions:

Obama Administration

The executive branch of the U.S. government from 2009 to 2017, under the leadership of President Barack Obama.

Transfer Payments

Payments made by governments to individuals or other governments without receiving any goods or services in return, such as social security or grants.

Aggregate Demand

Aggregate demand represents the total demand for all goods and services within an economy at a given overall price level and in a given time period.

Tax Cuts

Tax cuts refer to reductions in the amount of taxes that individuals or corporations are required to pay.