Demographic Variables Are So Frequently Used in Market Segmentation Because

question 65

Multiple Choice

Demographic variables are so frequently used in market segmentation because they ________.

• A) create smaller segments than other methods do
• B) create more easily reached segments than other methods do
• C) do not involve stereotypes
• D) are easy to measure in comparison to many other methods
• E) involve fewer attributes to consider than other methods do

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Definitions:

Key Message

A core piece of information or value proposition that an organization seeks to communicate to its audience.

Target Audience

A specific group of people identified as the intended recipients of a message, campaign, or product, characterized by demographics, interests, or behaviors.

Motivation Strategy

Plans or tactics employed to inspire individuals or teams towards achieving goals, improving performance, or increasing engagement and commitment.

Healthcare Professionals

Individuals who are trained and licensed to provide health care and medical services to patients, including doctors, nurses, therapists, and pharmacists.