One of the Advantages of Test Marketing Is the ________

question 152

Multiple Choice

One of the advantages of test marketing is the ________.

• A) low cost
• B) ability to keep information from falling into competitors' hands
• C) opportunity to survey prospective customers
• D) ability to evaluate a product and its marketing program before commercialization
• E) opportunity to sell existing products to a core customer base

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Definitions:

Balance Of Trade

The difference in value between a country's exports and imports over a specific period, indicating the net earnings from international trade.

Goods

Physical items that are produced for sale and consumption to satisfy human wants, such as food, clothing, and cars.

Services

Intangible products such as healthcare, education, and banking, that provide value or meet needs without producing physical goods.

Dependent

In economic or tax contexts, this refers to someone who relies on another, especially a family member, for financial support and can often be claimed for tax benefits.