In Small Firms, the Marketing Function Is Usually Handled by a ________

question 53

Multiple Choice

In small firms, the marketing function is usually handled by a ________ who is responsible for new-product planning, advertising, working with the company's sales representatives, and marketing research.

• A) single marketing manager
• B) brand manager
• C) product category manager
• D) market manager
• E) venture team manager

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Definitions:

Prescribed Leadership Behaviors

Expected or recommended actions and attitudes designated by theories or models for leaders to accomplish organizational goals.

Research Data

Information collected systematically for the purpose of analysis and interpretation in order to generate new knowledge or validate existing theories.

Servant Leadership

A leadership philosophy that focuses on serving others first, with leaders prioritizing the needs of their team members and organizations before their own.

Transformational Leadership

A style of leadership where the leader works with teams to identify needed change, creating a vision to guide the change through inspiration, and executing change in tandem with committed members of the group.