A Winery Introduced a Brand Wine That It Priced Twice

question 110

Multiple Choice

A winery introduced a brand wine that it priced twice as high as its other wines. This is an example of product extension by a(n) ________.

• A) downward line stretch
• B) product mix
• C) cannibalization strategy
• D) upward line stretch
• E) two-way stretch

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Definitions:

Junior Partner

A partner in a firm who has less responsibility, power, or seniority than senior partners.

Damage Award

A compensation amount determined by a court to be paid to a plaintiff who has suffered loss or harm due to the defendant's actions.

Drudgery

Tedious, dull, or hard work that is often demeaning and exhausting.

Production

The process of creating goods and services through the combination of labor, materials, and technology.