Which of the Following Should Be the First Step in Distribution

question 160

Multiple Choice

Which of the following should be the first step in distribution planning?

• A) identifying the channel leader
• B) determining a distribution budget
• C) developing distribution objectives
• D) evaluating the internal and external environments
• E) determining the desired level of distribution intensity

---

Definitions:

Direct Materials

Raw materials that are directly incorporated into a finished product and can be directly attributed to the product.

Manufacturing Overhead

All indirect costs associated with the production process of a company, including utilities, depreciation, and salaries of non-direct labor.

Work In Process

Inventory that is currently being manufactured but is not yet complete.

Direct Materials

Direct materials refer to the raw materials that are directly incorporated into a finished product and are integral to its production, easily traceable to the goods being produced.