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Demographic changes have motivated marketers to make changes in the retailing industry.
Sigmund Freud
An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.
Carl Rogers
An influential American psychologist who founded the client-centered approach to psychotherapy.
Operant Conditioning
The process by which a response becomes more likely to occur or less so, depending on its consequences.
Classical Conditioning
The process by which a previously neutral stimulus becomes associated with a stimulus that already elicits a response and, in turn, acquires the capacity to elicit a similar or related response. Also called Pavlovian or respondent conditioning.
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