The Gap Between Good Buzz and Bad Buzz Is Referred

question 20

Multiple Choice

The gap between good buzz and bad buzz is referred to as ________.

• A) groundswell
• B) viral marketing
• C) sock puppeting
• D) brand polarization
• E) the magnifying effect

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Definitions:

Simplicity

The characteristic of being easy to understand or uncomplicated in nature.

Yea-Saying

A response bias in surveys or questionnaires where participants tend to agree with statements regardless of their actual opinions.

Probability

The likelihood that a given event (among a specific set of events) will occur.

Double-Barreled

Questions or statements that address more than one issue at a time, often leading to confusion or difficulty in answering.