Licensing and Franchising Are Similar Approaches Involving One Organization Giving

question 14

True/False

Licensing and franchising are similar approaches involving one organization giving another organization the right to use its brand name, technology, or product specifications in return for a lump sum payment or a fee usually based on sales.

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Definitions:

Cognitive Dissonance

The mental discomfort experienced by an individual who holds contradictory beliefs, ideas, or values at the same time.

Conformity

The act of changing one's behavior to match the responses or norms of a group, often as a result of real or imagined group pressure.

Obedience

A behavioral response to the instruction or command of an authority figure, often studied in social psychology.

Dissonance Theory

A psychological concept suggesting that people experience discomfort (dissonance) when their beliefs, ideas, or behaviors are inconsistent with each other, motivating them to seek consistency.