Good Support Claims Statements Provide Customers with

question 16

Multiple Choice

Good support claims statements provide customers with

• A) good taste and good nutrition
• B) celebrity endorsements
• C) emotional appeals
• D) proof of promise made in the key benefit statement
• E) catchy slogans

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Definitions:

Value Creation

The process of enhancing product or service offerings to increase their worth and appeal to consumers, thereby generating more sales or customer loyalty.

Four Utilities

The four types of utility are form, place, time, and ownership (possession), which collectively describe how a product or service adds value to a consumer's life.

Vending Machine

An automated machine that provides items such as snacks, beverages, and other products to consumers after money, a credit card, or a specially designed card is inserted into the machine.

Time Utility

Enhancing the value of a product or service by making it available at the most convenient time for consumers.