Once a Product's Primary Benefit Is Identified

question 1

Multiple Choice

Once a product's primary benefit is identified

• A) it should become the focal point of the advertising message
• B) it defines the financial resources that are justified for the campaign
• C) it determines all qualitative communications objectives
• D) it outlines the roles of both the agency and the client

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Definitions:

Product's Code

A unique identifier assigned to a product, usually in the form of an alphanumeric string, which helps in identifying and tracking the product.

Smartphone

A mobile phone that combines cellular and mobile computing functions into one device, including internet access and the ability to run apps.

Computer Programs

Instructions written by programmers that are executed by a computer to perform specific tasks or operations.

Human Experts

Individuals with extensive knowledge or skills in a particular area, often acquired through experience and education.