Psychographic Targeting Helps Advertisers Create Messages Where the Personality of the Target

question 67

Multiple Choice

Psychographic targeting helps advertisers create messages where the personality of the target matches the

• A) geographic region of the target
• B) income of the target
• C) benefits sought by the target
• D) personality of the product
• E) age group of the target

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Definitions:

Grateful

Feeling or showing appreciation for something done or received.

Brain's Activity

The complex functionalities and processes executed by the brain, including thinking, feeling, perceiving, and coordinating physical actions.

Labeling

The process of classifying and naming individuals or groups based on their perceived characteristics, often leading to stereotypes or social stigma.

Personality Traits

Persistent traits or inclinations that affect a person's actions in various contexts.