New Technologies Are Affecting the Way People Watch Television

question 61

Multiple Choice

New technologies are affecting the way people watch television. Perhaps the biggest change of all is

• A) consumers watch far less TV
• B) consumers now control when, where and how they receive advertising messages
• C) consumers are choosier about what they watch
• D) there are more 30-second commercials
• E) consumers watch far more TV

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Definitions:

Total Variable Cost

The total of all expenses that change in direct proportion to the amount of goods or services produced.

Manufacturing Overhead Cost

All manufacturing costs that are not directly associated with the production process, including indirect materials, indirect labor, and other overhead costs.

Relevant Range

The spectrum of operations or magnitude within which the premises regarding constant and fluctuating cost dynamics hold true.

Prime Cost

The combined cost of raw materials and labor directly involved in the production of goods.