A Product Placement That Integrates a Product into the Script

question 52

Multiple Choice

A product placement that integrates a product into the script of a show is known as

• A) pre-emption
• B) zapping
• C) branded content
• D) a reach plan
• E) spot advertising

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Definitions:

Majority Opinion

The viewpoint held or decision made by the greater number of individuals within a group or among a specific audience.

Collaboration

The process of two or more people or organizations working together to complete a task or achieve a goal.

Reporting Relationships

The formal lines of authority and communication between positions within an organization.

Competitiveness

The inclination to strive for success or to win in situations where one is compared against others.