One of the Disadvantages of Radio as an Advertising Medium

question 67

Multiple Choice

One of the disadvantages of radio as an advertising medium is

• A) reach potential
• B) cost
• C) limited flexibility
• D) message retention
• E) frequency

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Definitions:

Charles Tilly

A renowned sociologist and historian known for his work on social movements, political sociology, and historical sociology.

Social Movements

Collective, organized efforts by people to promote or resist change in society or social norms.

The Mean

A statistical measure representing the average value of a set of numbers, calculated by dividing the sum of all values by the number of values.

Correlation Coefficient

A statistical measure that indicates the extent to which two variables fluctuate together, representing the strength and direction of their relationship.