Direct-Response Communication

question 48

Multiple Choice

Direct-response communication

• A) can only be used in print communications
• B) doesn't require specific objectives
• C) is a one-on-one type of communication
• D) is used mainly to influence last-minute choices between comparable brands
• E) is called a personality announcement

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Definitions:

College Degree

A formal recognition awarded by colleges or universities to students who have completed a course of study.

Demographic Group

A specific segment of the population defined by shared characteristics such as age, gender, income, or ethnicity.

Middle-Aged Women

A demographic group typically defined as women aged between 40 and 65 years, often targeted for specific marketing strategies.

Political Action Committees

Organizations that collect funds to donate to political campaigns or to spend on political advertising in support of, or opposition to, specific candidates or policies.