Explain the Strategy of Consumer-Generated Content in Advertising

question 22

Essay

Explain the strategy of consumer-generated content in advertising.

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Definitions:

B1C E-commerce

Business-to-Consumer electronic commerce, a model in which businesses sell goods, services, or information directly to consumers online.

B2B E-commerce

Business-to-business electronic commerce involves the online sale of products or services from one business to another.

B2C E-commerce

B2C E-commerce refers to the online selling of goods or services directly to consumers, bypassing traditional retail.

Cash Receipts Journal

A financial journal used to record all cash inflows, tracking receipts from sales, loans, investments, and other sources.