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Firms in industries characterized by ________ can expect to earn only competitive parity.
Cost Per Engagement
A metric used in digital advertising to calculate the cost paid for each interaction (like, share, comment) with a piece of content.
Viral Activity
Online content that becomes extremely popular through rapid sharing, often across various social media platforms.
Content Creativity
The ability to generate innovative and engaging ideas for content across various platforms to attract and retain an audience.
Attitudinal Outcomes
Changes or effects on individuals' attitudes or beliefs resulting from specific actions or experiences.
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