A Large Software Manufacturer Attempts to Lock in Customers by Making

question 77

Multiple Choice

A large software manufacturer attempts to lock in customers by making it difficult for them to substitute their software with one from another company. The strategy used by the company is referred to as ________.

• A) switching costs strategy
• B) low cost operation strategy
• C) standardization strategy
• D) marketing strategy
• E) bait-and-switch strategy

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Definitions:

Monosomy

A genetic condition characterized by the presence of only one copy of a chromosome instead of the usual pair, often leading to developmental abnormalities.

SRY Gene

A gene on the Y chromosome that triggers male development, including the formation of testes, in mammals.

Homologous Chromosomes

In a nucleus, pair of chromosomes that have the same length, shape, and genes.