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The Purpose of Strategic Positioning Is to Locate the People

question 33

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The purpose of strategic positioning is to locate the people (or organizations) that management wishes to serve in the product-market.


Definitions:

Test Statistic

A value calculated from sample data during a hypothesis test. It's used to assess the evidence against the null hypothesis.

Chi-squared Distributed

Refers to a statistical distribution that is used to assess the goodness-of-fit of observed data with theoretical expectations under the null hypothesis.

Normal Distribution

A bell-shaped distribution curve which is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Variance

A measure of the dispersion indicating how far individual numbers are from the mean.

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