Which of the Following Segmentation Variables Include Brand Awareness

question 24

Multiple Choice

Which of the following segmentation variables include brand awareness?

• A) Use situation variables
• B) Buyers' needs and preferences variables
• C) Demographic variables
• D) Purchase-behavior variables

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Definitions:

Appreciates

Refers to an increase in the value of an asset or currency against other currencies or assets.

Depreciates

A decline in the value of an asset over time due to wear and tear, obsolescence, or market conditions.

British Pound

The official currency of the United Kingdom, also known as GBP or Sterling.

Exchange-rate Systems

These are frameworks established by countries to govern how their currencies exchange with one another, including floating, fixed, and pegged exchange rates.