Which of the Following Is the First Step of Developing

question 27

Multiple Choice

Which of the following is the first step of developing a CRM strategy?

• A) Form a cross-functional CRM project team for decision analysis and actions.
• B) Gain an organization-wide commitment to CRM strategy.
• C) Conduct a business needs analysis concerning customer relationships.
• D) Develop and define the CRM strategy to guide management process.

Comprehend the concept of secondary reinforcers and their role in motivating behavior.

Grasp the nature and phases of goal disengagement in Klinger's model.

Distinguish between different motivational theories and their views on reinforcement, learning, and performance.

Identify the components of a central motive state as per Bindra's model.

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Definitions:

Group Cohesion

The degree to which members of a group are bonded together and committed to achieving common goals.

Constructive Criticism

Feedback provided in a positive way with the intention of improving someone's behavior, work, or performance.

Peripheral Route

A method of persuasion that involves indirect cues, such as the attractiveness or credibility of the source, rather than direct argumentation on the topic itself.

Persuasion

Intentional effort to change other people’s attitudes in order to change their behavior.