_____ Has to Be Avoided When Implementing CRM Initiatives

question 1

Multiple Choice

 _____ has to be avoided when implementing CRM initiatives.

• A) Creating a customer strategy before implementing CRM
• B) Changing the organization before putting CRM in place
• C) Assuming that more CRM technology is necessarily better
• D) Investing in building relationships with interested customers

---

Definitions:

High Uncertainty

A situation or condition where there is a lack of predictability or knowledge about future outcomes or events.

Devil's Advocate

A person who expresses a contentious opinion in order to provoke debate or test the strength of the opposing arguments.

Brainstorming Process

A creative technique of generating a large number of ideas to solve a problem within a group, without immediate critique.

Electronic Brainstorming

A creative group problem-solving technique that uses electronic devices to gather ideas from participants simultaneously and anonymously.