How Does CRM Help Gain a Competitive Advantage Through a Customer-Responsive

question 2

Essay

 How does CRM help gain a competitive advantage through a customer-responsive strategy?

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Definitions:

Web-tracking Software

Software applications that monitor and analyze website traffic, user behavior, and other web metrics, often used to optimize online marketing strategies.

Web-based Communication

The exchange of information using internet-based platforms, including email, social media, and websites, facilitating instant and broad connectivity.

Gross Rating Points

A measure in advertising that indicates the reach or frequency of a particular media campaign, expressed as a percentage of the target audience.

Banner Ads

A form of online advertising that integrates a rectangular graphic display into a webpage, designed to attract traffic to a website by linking to the advertiser's site.