In Order to Successfully Apply CRM,a Firm Should First Create

question 21

True/False

In order to successfully apply CRM,a firm should first create a customer strategy before implementing CRM.

---

Definitions:

Typological Approach

Refers to the study of personality types and the categorization of individuals based on certain distinctive traits or patterns of behavior.

Single-trait Approach

A methodology in personality psychology that focuses on how one trait influences a broad range of behaviors and attitudes.

Configural Approach

A methodology in psychological assessment focusing on the holistic integration of various test scores and data points to understand an individual's personality or abilities.

Many-trait Approach

A psychological perspective that examines personality by considering the complex interplay of a wide array of traits in understanding behavior and traits.